Retail Strategy and Promotion
Brookstone is a retail chain based throughout the United States. Founded as a mail-order business in 1965, it started selling items, such as dental clamps and other specialty tools. The first physical location opened in 1973 in Peterborough, New Hampshire and now are generally found in airports and online.
Brookstone sells a wide assortment of products, including remote control helicopters and drones, alarm clocks and smartwatches, massage chairs, speakers, iPads and tablet accessories, blankets, pillows, and many other lifestyle items. Most of the products are designed by the company and sold under the Brookstone brand. The company is distinctive in that it allows customers to play with any product in the store before making a purchase
Q&B used it's extensive retail experience to help Brookstone stregthen it's online presence and develop numerous sucessful promotions.
Category Retail brand strategy and promotions